Why I Love Honda Certified Used Cars! Part II
Yesterday I gushed about the many reasons I love selling certified Honda vehicles – at least I did while I was an Internet Sales Manager at a local Honda dealership. Now that I am the Internet Sales Manager at Michael Stead’s Hilltop Ford I still sell pre-owned Hondas, and we have program where we offer more protection for our customers than the Honda program. Today – part II of this article:
What is the POWERTRAIN? The powertrain is the engine and transmission – considered to the two of the most expensive parts of the vehicle to fix if serious problems arise.
What is the NON-POWERTRAIN? Everything on your vehicle other than the engine and transmission. The non-powertrain warranty is often called the “bumper-to-bumper” warranty.
Why is the NON-POWERTRAIN WARRANTY so important? Each year more vehicles depend on computerized components. This can include maintenance monitoring programs, navigation systems, and electronic stability assist programs. These provide great convenience, safety, and access to technology. When problems arise, it can be expensive to diagnose the problem, or to even swap out computerized components. That’s why having the non-powertrain warranty extended to 7-years/100,000 miles is so important: to make sure that, for example, computer or electrical problems will most likely be covered.
PRICING: Have you noticed that virtually all manufacturer’s certified vehicles cost more than non-certified ones? This is because the dealer pays the manufacturer a fee when a vehicle is certified. The vehicle also must meet certain requirements, and go through an extensive inspection process with any deficiencies repaired. This added cost is going to be passed along to you, which is why certified vehicles are generally more expensive. It makes sense: A certified vehicle has added costs, but also has added value. These are passed along to the consumer with a higher selling price.
PURCHASING OPTIONS: At Hilltop Ford we offer two purchase options with most pre-owned Hondas. You can buy a Honda with only the remaining manufacturer’s warranty, if any. Or, buy your Honda with our PremiumCare Extended Service package. Let’s see how these two options compare when applied to a specific Honda Accord that we currently have in stock. (Details and pictures of the vehicle at http://hilltop-ford-lincoln-mercury.ebizautos.com/detail-2008-honda-accord_ex_sedan_4d-3786487.html.)
TOMMORROW – I get into exact costs using the example above.
To see the entire article click here.
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