Future Ford’s Truck Expert Is A Girl!
Sherri Wicksten - Ford Truck Expert!
The world of trucks has been dominated by men and guy-talk since Henry Ford created the Model T over 100 years ago.
UNTIL NOW!
Sherri Wicksten is Future Ford’s truck expert with 12-years experience – and she is definitely a girl!
You’ll find her at Future Ford Hyundai of Concord off I-680.
WALK THE TALK
Sherri won’t let you make a costly mistake.
She’ll start your visit with a “Needs Assessment,” and apply her experience, knowledge, and training to match you with exactly the right truck after determining model, HP, wheelbase, accessories, payload, and personal factors like your body’s comfort.
Sherri is certified by Ford as a Light and Heavy Duty Truck expert. She graduated from Ford’s Truck School and has 12-years experience with Ford trucks.
FROM THE FRONT LINES OF TRUCK SALES
I have watched hardened truck buyers sink back in their chairs, slack-jawed, and amazed that the person sitting across from them (Sherri Wicksten, the girl) knew more than them about gear ratios, axle types, and standard versus HD payload capacities.
Sherri told me: If someone owns a contractor or landscape business and they need to carry additional payload I’ll work with them to make sure that their new truck is up to the task and won’t let them down. I need to know what the new truck will be carrying, how heavy the load will be, if they will be pulling a trailer, and if so, how much weight they plan to to tow.
She went on to explain: What payload package will they need? Which axle ratio is required? Gas or diesel? Do they really need to pay more for a larger engine, or can they stay will a smaller displacement, saving money upfront and over the long haul with increased fuel economy?
Need help calculating GVR? GVWR? CW? Ask Sherri. She uses the C.O.P. method to calculate. Still confused? Just call her.
TECHNOLOGY ADVANCES
Buying a truck these days is far more complicated than ever before.
Sherri agrees: Specifications – and especially the technology on our trucks - are constantly changing. It’s difficult for buyers to keep up. That’s why Ford spends so much time and effort TRAINING it’s top Truck sales staff – so we can identify and head off problems BEFORE they ruin your day!
Sherri Wicksten is tops in her field with a wide range of experience in the automotive industry. At Michael Stead’s Ford dealership in Walnut Creek she developed skills as Sales Manager, Fleet Manager, and Internet Director, guiding the company to expanded sales using that growing technology.
Her financial background also comes in handy:
I spent a few years as a loan officer for a major Bay area Credit Union and helped them develop their emerging Car Store business. I was as much a vehicle broker as a loans officer, working directly with a wide variety of auto dealers in the Bay area.
Sherri is now Internet Director at Future Ford Hyundai of Concord.
NEED A TRUCK?
For a Ford truck – light or heavy duty, talk to the East Bay’s Ford Truck Expert – Sherri Wicksten. She is not just a Truck Expert, she can help you with financing issues (something that is particularly important these days). And don’t forget: Sherri has a track record for some of the best customer service in the industry.
Sherri can be reached at swicksten@futurefordofconcord.com or 925-686-5000, extension- #150.
Can You Benefit From the Economic Downturn?
With doom and gloom pervading America today it may surprise you to learn that there are some bonifide deals available for those who are in a position to take advantage of them. I dare say that without the economic downturn the ability to save many thousands of dollars would not be presenting itself at our store beginning this Friday the 13th (sounds ominous, doesn’t it?).
Not only is Ford offering 0% for 72 months (sure, you’ll find some manufacturer’s offering 0% for 24 or 36 months, maybe 48, and occassionally 60, but almost no one offers 0% for this long of a term – 72 months or 6-years), but there is additional cash back on some models if you finance through Ford Credit. (Fine print: You have to qualify for 0% and some models are excluded.)
Check in tomorrow to see a break down of the figures and exactly how much you save with 0% financing.
Your savings don’t actually begin or end with 0% because the offer from Ford is calculated after you get a sale price from me. If you have followed this website you know that I recently transferred to Michael Stead’s Hilltop Ford from a nearby Honda dealership, and as the Internet Sales Manager I’m eager to see how low Ford prices can really go. In other words, I’m out to provide the best value in the Bay area on any of our Ford vehicles in stock! Email me at james@BayAreaCarGuy.com to see what I can do for you, and how low I can go for you, your friends, or your family.
And don’t believe the negative hype that no one is lending money anymore. Virtually all automakers continue to make car loans in a big way. Ford Credit is no exception. While it is true that the sub-prime auto loan market (less than stellar credit) has been squeezed from the “anything goes” mentality of the last few years, our experienced finance managers at Michael Stead’s Hilltop Ford continue to make loans in the sub-prime range. The only difference is that now the loans have to make sense to the lender based on stricter guidelines. In other words, each case has to be assessed on its own merits. And the good news is that we are regularly getting our sub-prime customers approved.
If you need a car, truck, or SUV and you have less than average credit or better, then RUN – don’t walk – to Michael Stead’s Hilltop Ford this President’s Day weekend for unheard savings on new Ford vehicles. Take advantage of one the few positive aspects of the economic downturn and save big while you can.
BTW, if you want to confirm your credit worthiness prior to coming in simply go to BetterLoanBetterCar.com and fill out our online credit application. Write “ATT: James” in the application and it will come straight to my desk.
Good luck and good shopping. And remember: Don’t believe all the doom and gloom, at least not while you can get 0% for the next 72 months/6-years on a new Ford vehicle + possibly even cash back! Tune in tomorrow to find out exact figures on the savings you can earn this weekend.
Why I Love Honda Certified Used Cars! Part III
In the last two posts I’ve been gushing about the many reasons that I love selling certified Honda vehicles – at least I did while I was an Internet Sales Manager at a local Honda dealership. Now that I am the Internet Sales Manager at Michael Stead’s Hilltop Ford I still sell pre-owned Hondas, and we have program where we offer more protection for our customers than the Honda program. Today – part III of this article. I begin with a pricing example of our program:
2008 Honda Accord EX-L sedan
-
Stock #16646
- VIN: JHMCP26868C015791
- Color: Black exterior, tan leather interior
- Miles: 18,646
PRICING OPTION #1: $22,995 + tax and license fees – only includes remaining manufacturer’s warranty (see chart above).
PRICING OPTION #2: $23,995 + tax and license fees - includes PremiumCare Extended Service package – extends protection to 7-years/100,000 miles.
COMPARE: Check our prices against other Honda Accords that have made it onto your short list. Compare these two prices to other vehicles you’ve found in your area – both Honda Certified and not.
HOW TO DECIDE: Consider differences in:
- Features (does it have leather? Navigation?)
- Condition
- Mileage
- Certified or not
- Warranty coverage
- Price
If you find the equivalent of our PremiumCareExtended Service package at other dealerships you’ll see that it usually costs significantly more – to the tune of thousands of dollars. In designing this package – including the cost of the car + the PremiumCare 7-year/100,000 miles protection – I hope to save you money while providing more value in ongoing protection compared to anyone else in the marketplace.
And in writing this and future articles, I am attempting to hand you tools so you can make the best decision for you and your family. OTHER TOOLS: Check out my FREE report, The 8 Biggest Mistakes That Used CarBuyers Make and How To Avoid Them! This FREE download is available on the right side of my home page at www.BayAreaCarGuy.com.
And for goodness sakes, try to make your car buying experience f-u-n!
L. James Johnson
james@BayAreaCarGuy.com – Personal website: http://www.bayareacarguy.com
Check out my article The 8 Biggest Mistakes That Used Car Buyers Make and How To Avoid Them! It’s a free download at www.BayAreaCarGuy.com
See my video on the top-right of my home page: How Can I Sell Used Cars To My Friends and They Won’t Hate Me Afterwards?
To see the entire article clickhere.
