Benefits of HELP! NOW!
Why get my new book HELP! I Gotta Sell My Car NOW! This is what you’ll learn to do:
- how to prepare your car, including when an investment in fixing it up pays off
- price your car so you get everything coming to you – and not leave money on the table
- where to post your ad – start on free classified websites
- how to use free websites, including Craigslist, Kijiji, Oodle, and Backpage
- how to use premium sites, including AutoTrader and Cars.com
- how to create an ad that SELLS
- what pictures to take and how to take them
- how to record a video walk around – the secret sales tool that even dealers don’t know about
- how to SAFELY test drive your car
- how to negotiate like a pro
- completing the paperwork, including what needs to be in the bill of sale
- counting the money, including what to do if there is a loan against the vehicle
- the final checklist before you hand over the keys
Still not sure? Read the FREE sample chapters.
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L. James Johnson’s new book, HELP! I Gotta Sell My Car NOW! New Rules for Selling Your Vehicle Online! is available for download at BayAreaCarGuy.com.
Sell Car Online Guide Available for First Time
For Immediate Release – November 30, 2009
The First Comprehensive Guide to Selling Vehicles Online Just Released
Berkeley, California, USA – L. James Johnson has announced that his new book, HELP! I Gotta Sell My Car – New Rules for Selling Your Vehicle Online! has just been released for download at www.BayAreaCarGuy.com.
Johnson describes HELP! NOW! as combining his New Rules for selling vehicles online with time-honored Best Practices from the car industry. He developed the New Rules while an Internet Manager for a major car dealer. The New Rules were designed to help dealers and private sellers move beyond Old School sales and marketing tactics that hinder attempts to use the Internet effectively when selling cars, trucks, and SUVs.
Johnson says, “Dealers benefit the most from the New Rules because many simply don’t understand that a new approach is needed to use the Internet effectively.” He goes onto say, “Private sellers will use both the New Rules and the car industry’s Best Practices for pricing cars, handling inquiries, performing a vehicle walk around, staying safe during the test drive, and negotiating price, to name a few.”
L. James Johnson joined the car industry late in life after a successful career in radio and TV Journalism. He later owned and operated three businesses simultaneously. Within six months of joining the car industry he attained top sales status. He had one of the highest Consumer Satisfaction Index (CSI) ratings in the district - above national average. After advancing to Internet Manager, James drew heavily on his experience in both business and Journalism to perfect the New Rules of selling cars online, which led to the publication of HELP! NOW!
This is the first time that a comprehensive A through Z guide to selling a car or truck online is available to car dealers or private sellers.
Contact:
L. James Johnson
Owner, www.BayAreaCarGuy.com
Berkeley, CA 94702
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L. James Johnson’s new book, HELP! I Gotta Sell My Car NOW! New Rules for Selling Your Vehicle Online! is available for download at BayAreaCarGuy.com.
HELP! NOW! is Ready for Download!
I began writing HELP! I Gotta Sell My Car NOW! in March 2009. The 142-page eBook went live on my website (www.BayAreaCarGuy.com) at 1am this morning.
On my home page you can download sample chapters to get a sense of what the book is about – or download the complete book for $27. You can even view the Sales page. This very detailed web page outlines ALL the benefits of the book and provides a link to purchase it.
Gratitude
I am so thankful to my editor, David Carr (www.MovingWords.us), and marketing consultant, Tomar Levine (www.YourTimeToBloom.com), for the endless hours each put into this project.
However, writers and online marketers reading this know that now that the book itself is finished the real work begins. In the case of HELP! NOW! my website acts as a companion resource that itself required tons of work to get up to speed. It will take ongoing effort to keep it current and on point.
The other area that, in this moment, feels like a black hole for time and effort is marketing HELP! NOW! online. Yes I have a game plan and yes, there is more work than time to do it. But what fun! What a joy to engage in this project at this level. What a thrill to be working with the caliber of people I find myself surrounded with.
And what potential lies ahead.
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L. James Johnson’s new book, HELP! I Gotta Sell My Car NOW! New Rules for Selling Your Vehicle Online! is available for download at BayAreaCarGuy.com.
Where to Store Pictures Online?
I recommend that you take at least 30 pictures of your car, truck, or SUV when selling it online.
Primary Exterior Photo
I often take 60 or more. Car industry pros know that the more pictures you put in front of a buyer, the better the chance of them closing the deal.
Why take so many pictures when Craigslist only lets you post four pictures, and inexpensive premium site packages (AutoTrader or Cars.com) allow less than that? In my book, HELP! I Gotta Sell My Car NOW! I recommend that you post additional pictures to an online image hosting service and send prospective buyers a link to them. This can mean the difference between making the sale or not.
Why host images online vs. attaching them to an email? It’s simpler and quicker. I state in my book HELP! NOW! that responding to emails in minutes – not hours – often makes the difference between selling your car or not. If you are on the run and monitoring emails on your phone, you can respond to a buyer immediately WITH THE LINK TO MORE PHOTOS instead of waiting hours to get back to your home computer to attach pictures to an email.
2008 Honda Civic SI Mugen
Responding with such quick service grabs a buyer’s attention and lets them know that you are following the NEW RULES of selling vehicles online. Who do you think they would rather deal with? A saavy seller who is providing quick, efficient service, or the many OLD SCHOOL sellers (including dealers) who most buyers cringe from?
Also, there’s less chance of something going wrong:
- like having your email get lost in the buyer’s spam folder
- or having it blocked by his email server because you (1) didn’t resize the photos (2) you packed the email with too many pictures.
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If you get a lot of inquires about your car, you’re going to be spending a lot of time attaching the same photos over and over. It’s simpler to send a single link to every inquiry. In this way you can put up tons of pictures and let them view them until their heart’s content.
Buying a car is a big decision. People appreciate not having their process short-circuited to suit your timetable and needs.
Be helpful. Give buyers the tools they need to make a decision and support them in THEIR process. You’ll stand out as one of the good guys. Doing so has its own rewards AND will help sell your car faster.
PhotoBucket
I recommend the #1 most popular photo site in the country: PhotoBucket.com.
It’s free and you can sign up here: Image and Video Hosting – FREE.
Your pictures are accessible to anyone – if they have an account or not. Simply upload your pictures and send a link. You also get these features with your free account:
- organize your photos neatly into albums with a built-in organizer
- collaborate with family or friends to build group albums using hundreds of album themes
Kit S. with her Honda Civic
- lots of tools for photo editing
- you can resize your photos prior to emailing or uploading to other websites
- lots of effects to add to your pictures, from unique frames and stickers to special effects
- a scrapbook builder – simply drag and drop your pictures into one of hundreds of pre-built scrapbooks
- a slideshow builder so you can post your shows to blogs, websites, or your online profile
- want to add music: use the remix builder
To get your free account with the top image hosting website in the U.S. go to Image and Video Hosting – FREE.
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L. James Johnson’s new book, HELP! I Gotta Sell My Car NOW! New Rules for Selling Your Vehicle Online! is available for download at BayAreaCarGuy.com.
The Video Walk Around
The Walk Around Video
The video walk around is the secret weapon that brought me serious customers when I was an Internet Sales Manager for a major auto dealer. It was rare for someone to make a long drive after viewing a video walk around and NOT buy the car. The video and your prior conversations will make the sale. Buyers usually make the trip to simply confirm the details and pick up the car.
HELP! I Gotta Sell My Car NOW!
Use the video walk around examples on my website at BayAreaCarGuy.com/video, in conjunction with my book, HELP! I Gotta Sell My Car NOW! where I provide a step-by-step guide on how to create your own effective walk around (a great selling tool for so many reasons!) that may also make you a star on YouTube!
In HELP! NOW! I teach you how to:
- prep your car
- find a location
- the equipment you’ll need
- how to script your walk around – including what features to SELL
- how to create a general video for everyone
- how to create a video for a specific buyer
- the mechanics of shooting your video
- how to upload to the Internet
- much more
Creating your own video walk around and posting it on YouTube is both fun and easy. Want to see what one looks like? View my video walk around examples by visiting the Video page at BayAreaCarGuy.com.
Find more tools for buying and selling vehicle on my website at www.BayAreaCarGuy.com/tools.
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L. James Johnson’s new book, HELP! I Gotta Sell My Car NOW! New Rules for Selling Your Vehicle Online! is available for download at BayAreaCarGuy.com.
