Future Ford’s Truck Expert Is A Girl!
Sherri Wicksten - Ford Truck Expert!
The world of trucks has been dominated by men and guy-talk since Henry Ford created the Model T over 100 years ago.
UNTIL NOW!
Sherri Wicksten is Future Ford’s truck expert with 12-years experience – and she is definitely a girl!
You’ll find her at Future Ford Hyundai of Concord off I-680.
WALK THE TALK
Sherri won’t let you make a costly mistake.
She’ll start your visit with a “Needs Assessment,” and apply her experience, knowledge, and training to match you with exactly the right truck after determining model, HP, wheelbase, accessories, payload, and personal factors like your body’s comfort.
Sherri is certified by Ford as a Light and Heavy Duty Truck expert. She graduated from Ford’s Truck School and has 12-years experience with Ford trucks.
FROM THE FRONT LINES OF TRUCK SALES
I have watched hardened truck buyers sink back in their chairs, slack-jawed, and amazed that the person sitting across from them (Sherri Wicksten, the girl) knew more than them about gear ratios, axle types, and standard versus HD payload capacities.
Sherri told me: If someone owns a contractor or landscape business and they need to carry additional payload I’ll work with them to make sure that their new truck is up to the task and won’t let them down. I need to know what the new truck will be carrying, how heavy the load will be, if they will be pulling a trailer, and if so, how much weight they plan to to tow.
She went on to explain: What payload package will they need? Which axle ratio is required? Gas or diesel? Do they really need to pay more for a larger engine, or can they stay will a smaller displacement, saving money upfront and over the long haul with increased fuel economy?
Need help calculating GVR? GVWR? CW? Ask Sherri. She uses the C.O.P. method to calculate. Still confused? Just call her.
TECHNOLOGY ADVANCES
Buying a truck these days is far more complicated than ever before.
Sherri agrees: Specifications – and especially the technology on our trucks - are constantly changing. It’s difficult for buyers to keep up. That’s why Ford spends so much time and effort TRAINING it’s top Truck sales staff – so we can identify and head off problems BEFORE they ruin your day!
Sherri Wicksten is tops in her field with a wide range of experience in the automotive industry. At Michael Stead’s Ford dealership in Walnut Creek she developed skills as Sales Manager, Fleet Manager, and Internet Director, guiding the company to expanded sales using that growing technology.
Her financial background also comes in handy:
I spent a few years as a loan officer for a major Bay area Credit Union and helped them develop their emerging Car Store business. I was as much a vehicle broker as a loans officer, working directly with a wide variety of auto dealers in the Bay area.
Sherri is now Internet Director at Future Ford Hyundai of Concord.
NEED A TRUCK?
For a Ford truck – light or heavy duty, talk to the East Bay’s Ford Truck Expert – Sherri Wicksten. She is not just a Truck Expert, she can help you with financing issues (something that is particularly important these days). And don’t forget: Sherri has a track record for some of the best customer service in the industry.
Sherri can be reached at swicksten@futurefordofconcord.com or 925-686-5000, extension- #150.
Comments
I think Sherri is really hot!
After one phone conversation with Sherri, I came away with enough knowledge to feel comfortable going through the process of finding and purchasing a used truck. She was extremely generous with information, friendly and open, and I immediately felt I was speaking to someone with integrity. She really educated me! I would not hesitate to call upon her again, or to refer people to her.
Is that pic current? I was on the dealers website planning to stop by today, and saw her pic there, and yikes. The pic you posted looks like it it 10 or 15 years old.
https://pictures.dealer.com//futurefordconcord/0a55ffdb40463872011a93100b644cde.jpg
A good article overall is this; however, what’s the C.O.P. method to determine GVW, etc.?
March 7th, 2009 at 2:18 pm
Very informative useful information. It’s always comforting to know your
sales agent knows her product well. I’ve encountered too many sales agents who really didn’t know much about the trucks they were trying to sell me, which forced me to look else where.