Auto Dealer’s Camera Recommendation for Online Photos
Auto Dealers take an enormous number of photos for online postings. I mention in my new book, HELP! I Gotta Sell My Car NOW! that many dealers do a poor job of their online marketing and badly shot photos are a big part of the reason.
You can find out what pictures you should include in your online ads – and how to take them – in my book HELP! NOW!. I also teach you how to record your own video walk around – a secret weapon that brought me much business as an Internet Manager.
When you take as many pictures as most dealers do, you need a camera designed for the specific issues you face over and over and over:
- you need a wide angle lense to capture the essentials of the interior.
- you need a flip screen (also called an articulating LCD) so you can hold the camera at odd angles and still see exactly what you are shooting.
Chad Manz is a dealer marketing specialist and online photo expert. He has worked with dealers across the country teaching them how to take online photos. There is only ONE camera that Chad Manz recommends for dealers:
A private seller can get away with the least expensive digital camera available today and still take acceptable pictures. Private sellers – or dealers on a strict budget – can see my recommendations here.
A dealer is only hurting themselves if they try to get a away with a camera that lacks the necessary features. The result will either be photos that are not up to standards, or time unneccesarily wasted for the person taking them. Either one will hurt a dealer’s bottom line.
While you’re at it, get rechargable batteries and a simple charger. You’ll also need an extra large memory card, and if you plan on doing video walk arounds, get the biggest memory card available. A mini-tripod will come in handy, along with a lense cleaning kit.
Good photos often make the difference between a car selling quickly – or not. If you are curious how to get your dealership to the front of the online photo line, as well as learning the essentials of what should go in your ad copy, get my book HELP! NOW!
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L. James Johnson’s new book, HELP! I Gotta Sell My Car NOW! New Rules for Selling Your Vehicle Online! is available for download at BayAreaCarGuy.com.
Customer Reviews
I’m just testing out the new Canon SX30is today. So far, incredible! Don’t let the huge 35x optical zoom scare you off this camera. It’s incredible wide angle lens works great for dash panels, interiors and more. The new Canon SX30is is my new recommendation.
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